In the Loop
Alumni News : Feb 25, 2016

UF SA+AH alumna recognized at Gator100

By Casey Wooster

“Our education and our relationships at the University of Florida built our success,” explained Scarlett Rosier, UF alumna and co-founder of Rhyme & Reason Design. Founded in 2008 by UF alumni Rosier (MA International Advertising ’06) and Karen McKenzie (BFA Graphic Design and Art History ’06), Rhyme & Reason Design was acknowledged as one of the fastest-growing Gator-led businesses in the world at Gator100 this past Friday.

Ranked 84 out of 100, Rhyme & Reason took part in the second annual Gator100. This award recognizes alumni from the University of Florida, who have created and guided some of the most innovative and profitable businesses in the nation and the world. The two-day long event serves not only as a setting where UF's entrepreneurs can gather and share their talents and wisdom, but as an inspiration to fellow Gators to be a part of this leading group.

Returning to Gainesville this weekend for Gator100 gave the Rhyme & Reason team a chance to “to get back to their roots” with all, but one member of their growing team graduating from the University of Florida. Rosier commented,

“We really do bleed orange and blue.”

Outside of the award celebrations, the team connected with students and fellow alumni at Ligature 25, UF Graphic Design’s 25th annual design symposium, where they held portfolio reviews at the new Mint Studio in Infinity Hall for students interested in professional feedback. McKenzie expressed that it was exciting and inspiring to see so much quality work coming out of the program.

Rhyme & Reason Design is a customer-oriented, full service boutique agency located in Atlanta, Georgia, specializing in branding, website development and social media.

To see these creative gators at work, visit Rhyme & Reason Design’s website at